Publication: BrainHex: Preliminary Results from a Neurobiological Gamer Typology Survey

This paper briefly presents a player satisfaction model called BrainHex, which was based on insights from neurobiological findings as well as the results from earlier demographic game design models (DGD1 and DGD2). The model presents seven different archetypes of players: Seeker, Survivor, Daredevil, Mastermind, Conqueror, Socialiser, and Achiever. We explain how each of these player archetypes relates to older player typologies (such as Myers-Briggs), and how each archetype characterizes a specific playing style. We conducted a survey among more than 50,000 players using the BrainHex model as a personality type motivator to gather and compare demographic data to the different BrainHex archetypes. We discuss some results from this survey with a focus on psychometric orientation of respondents, to establish relationships between personality types and BrainHex archetypes.

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	Lennart Nacke University of Ontario Institute of Technology, University of Saskatchewan		Chris Bateman
	Regan Mandryk University of Saskatchewan

Nacke, L.E., Bateman, C., Mandryk, R.L. 2011. BrainHex: Preliminary Results from a Neurobiological Gamer Typology Survey. In Proceedings of 10th International Conference on Entertainment Computing (ICEC'11), Vancouver, BC. 288-293.

@inproceedings {231-BrainHexSurvey.ICEC.finalVersion,
author	=	{Lennart Nacke and Chris Bateman and Regan Mandryk},
title	=	{BrainHex: Preliminary Results from a Neurobiological Gamer Typology Survey},
booktitle	=	{Proceedings of 10th International Conference on Entertainment Computing (ICEC'11)},
year	=	{2011},
address	=	{Vancouver, BC},
pages	=	{288-293}
}

© 2013 The Interaction Lab, University of Saskatchewan