Publication: Analysing Social Metrics in an Online Game Site

Understanding real-time coordination behaviour multiplayer games is important as it allows designers to make informed decisions about supporting player communities. However, studying existing sites is difficult because of the amounts and range of data involved. In this paper, we argue for using social accounting metrics to investigate large game sites. We demonstrate the use of these metrics to explore the social coordination behaviour of the game site PlayOK, and gain a high- level view of social activity in the game site.




Gregor McEwan
University of Saskatchewan
Carl Gutwin
University of Saskatchewan
Regan Mandryk
University of Saskatchewan
Lennart Nacke
University of Ontario Institute of Technology, University of Saskatchewan


McEwan, G., Gutwin, C., Mandryk, R.L., Nacke, L.E. 2012. Analysing Social Metrics in an Online Game Site. In GRAND 2012, Montreal, Quebec.


@inproceedings {284-GRAND-118-camera,
author= {Gregor McEwan and Carl Gutwin and Regan Mandryk and Lennart Nacke},
title= {Analysing Social Metrics in an Online Game Site},
booktitle= {GRAND 2012},
year= {2012},
address= {Montreal, Quebec}