Publication: Gender and Persuasive Technology: Examining the Persuasiveness of Persuasive Strategies by Gender Groups

This paper examines the persuasiveness of ten commonly used Persuasive Technology (PT) strategies with respect to the effect of gender. The results of a large-scale study suggest that males and females differ significantly in persuadability - with females being more receptive to most of the PT strategies. Some PT strategies are more suitable for persuading one gender than the other.

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Participants

Rita Orji Regan Mandryk
University of Saskatchewan
Julita Vassileva
University of Saskatchewan

Citation

Orji, R., Mandryk, R.L., Vassileva, J. 2014. Gender and Persuasive Technology: Examining the Persuasiveness of Persuasive Strategies by Gender Groups. In The 9th International Conference on Persuasive Technology (PERSUASIVE 2014, 48-52.

BibTeX

@inproceedings {340-PersuasivePosterPublished2014,
author= {Rita Orji and Regan Mandryk and Julita Vassileva},
title= {Gender and Persuasive Technology: Examining the Persuasiveness of Persuasive Strategies by Gender Groups},
booktitle= {The 9th International Conference on Persuasive Technology (PERSUASIVE 2014},
year= {2014},
pages= {48-52}
}