Publication: Mobile Gamification for Crowdsourcing Data Collection: Leveraging the Freemium Model

Classic ways of gathering data on human behaviour are time-consuming, costly and are subject to limited participant pools. Crowdsourcing offers a reduction in operating costs and access to a diverse and large participant pool; however issues arise concerning low worker pay and questions about data quality. Gamification provides a motivation to participate, but also requires the development of specialized, research-question specific games that can be costly to produce. Our solution combines gamification and crowdsourcing in a smartphone-based system that emulates the popular Freemium model of play to motivate voluntary participation through in-game rewards, using a robust framework to study multiple unrelated research questions within the same system. We deployed our game on the Android store and compared it to a gamified laboratory version and a non-gamified laboratory version, and found that players who used the in-game rewards were motivated to do experimental tasks. There was no difference between the systems for performance on a motor task; however, performance on the cognitive task was worse for the crowdsourced game. We discuss options for improving performance on tasks requiring attention.

Participants

Kristen Dergousoff Regan Mandryk
University of Saskatchewan

Citation

Dergousoff, K., Mandryk, R.L. 2015. Mobile Gamification for Crowdsourcing Data Collection: Leveraging the Freemium Model. In CHI'15: Proceedings of the 2015 CHI international conference on Human factors in computing systems, Seoul, Korea. 1065-1074. DOI=10.1145/2702123.2702296.

BibTeX

@inproceedings {
author= {Kristen Dergousoff and Regan Mandryk},
title= {Mobile Gamification for Crowdsourcing Data Collection: Leveraging the Freemium Model},
booktitle= {CHI'15: Proceedings of the 2015 CHI international conference on Human factors in computing systems},
year= {2015},
address= {Seoul, Korea},
pages= {1065-1074}
}