Publication: Combining explicit and implicit measures to study the effects of persuasive games

Understanding how games influence players is an integral part of persuasive game design. However, evaluating player attitudes to determine the success of a persuasive game can be difficult, e.g., if games deal with sensitive topics that invite socially desirable answers to explicit measures such as questionnaires. In this paper, we discuss the application of an implicit measure - the Implicit Association Test - to support explicit data, and to help game designers and games user researchers better understand the effects of persuasive games on player attitudes.

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Participants

Kathrin Gerling
University of Lincoln
Max Birk
University of Saskatchewan
Regan Mandryk
University of Saskatchewan

Citation

Gerling, K.M., Birk, M., Mandryk, R.L. 2014. Combining explicit and implicit measures to study the effects of persuasive games. In CHI'14 Workshop “Games User Research on Mixed Methods and Reporting Results”, Toronto, CA.

BibTeX

@inproceedings {366-CHI-GUR-paper_submitted,
author= {Kathrin Gerling and Max Birk and Regan Mandryk},
title= {Combining explicit and implicit measures to study the effects of persuasive games},
booktitle= {CHI'14 Workshop “Games User Research on Mixed Methods and Reporting Results”},
year= {2014},
address= {Toronto, CA}
}