Dr. Friehs is a cognitive neuroscientist with a PhD in psychology. He has a history of multiple successful international collaborations; he has been working with the HCI lab since 2017.
His main research interests include the modulation of action control using non-invasive brain stimulation and acute stress induction. Furthermore, he is interested in human-computer interaction in the context of video games and how fundamental psychological processes translate to the gaming context.
(2019) Red or blue pill: Fostering identification and transportation through dialogue choices in RPGs, ACM International Conference Proceeding Series, doi:10.1145/3337722.3337734